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Peacock is set to broaden its reach once again as its ad free tier Premium Plus becomes available through Roku Premium Subscriptions under a newly announced agreement between NBCUniversal and Roku. The move marks another step in the ongoing collaboration between the two companies and reflects a continued push to make streaming services more accessible and easier to manage for viewers.
Premium Plus represents the highest tier of Peacock’s offerings. It provides an ad free viewing experience with the exception of live sports, along with added features such as the ability to download content for offline viewing and access to geo targeted local television stations. The plan is priced at sixteen dollars and ninety nine cents per month or one hundred sixty nine dollars and ninety nine cents annually. According to the announcement availability through Roku Premium Subscriptions is expected to roll out in the coming weeks.
This latest deal builds on a longstanding relationship between NBCUniversal and Roku. Over the years the two companies have worked together across multiple initiatives including FAST channels and the promotion of Peacock content across the Roku platform. Their partnership has also extended to major live events. Notably they collaborated on an NBC Olympics hub for the Paris Summer Games and created a dedicated experience for Roku users during the Milan Cortina Winter Olympics. Both companies have described these efforts as successful in engaging audiences and enhancing the viewing experience.
NBCUniversal has also been actively expanding distribution for Peacock beyond its own platform. Recent agreements have secured its presence on Amazon Prime Video Channels and YouTube PrimeTime Channels, with the latter expected to go live soon. These partnerships highlight a broader strategy aimed at meeting viewers where they already are instead of relying solely on standalone apps.
Roku Premium Subscriptions plays a key role in this approach. The hub is fully integrated into the Roku platform in the United States and Mexico and reaches millions of households. It allows users to subscribe to multiple streaming services through a single interface, simplifying billing and account management. Roku recently announced that it has surpassed one hundred million households globally, underscoring the scale of its platform and its importance as a distribution partner.
Peacock itself has shown steady growth. It ended twenty twenty five with forty four million subscribers after adding three million in the fourth quarter alone. Much of that growth was driven by live sports including NBA games as well as a strong February lineup that featured the Super Bowl the Milan Winter Olympics and the NBA All Star Game. NBCUniversal referred to the period as Legendary February reflecting the concentration of high profile content that drew in viewers.
Looking ahead both companies are expected to share updated performance figures soon. Comcast will release first quarter earnings which will include new Peacock subscriber numbers while Roku is scheduled to report its results at the end of April. The addition of Premium Plus to Roku Premium Subscriptions positions both companies to further strengthen their foothold in an increasingly competitive streaming landscape.
