HOW UNILEVER'S $65 BILLION DEAL COULD RESHAPE CONSUMER GOODS

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On any given day, billions of consumers rely on products from global giants like Unilever, spanning hundreds of brands. That reach, once a decisive advantage, is now being tested as changing preferences and slower growth reshape the sector.
Unilever's decision to merge its food business with spice maker McCormick marks one of the boldest responses yet. The transaction, which values the combined entity at roughly $65 billion, reflects mounting pressure to streamline portfolios and prioritize stronger segments.
For decades, consumer goods companies thrived by expanding across categories and geographies. But that model is weakening as post-pandemic pricing power fades and demand in key markets cools. Growth in Unilever's food division, while profitable, has lagged behind its beauty and personal care units.







