EBAY BUYS DEPOP IN $1.2BN PUSH FOR GEN Z SHOPPERS
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The online retail giant eBay has agreed to acquire the British fashion resale app Depop from Etsy for $1.2bn (£890m) in cash, as the company steps up efforts to attract younger, style-conscious consumers.
The deal underlines the continued rise of secondhand marketplaces, particularly among Gen Z shoppers seeking affordable and more sustainable alternatives to high street brands. Born between 1997 and 2012, this demographic now accounts for the majority of Depop's users.






