GUCCI SCRUTINISED FOR USING AI TO CREATE PROMOTIONAL IMAGES
Photo Credit; Getty Images
Gucci’s shift toward AI-generated marketing has sparked a significant controversy, highlighting a growing rift between high-fashion heritage and digital automation. By replacing human talent with algorithms, the fashion house faces accusations of hypocrisy for claiming to champion "Italian craftsmanship" while simultaneously removing the human element from its creative process.
"Bleak days when Gucci can't find a real human Milanese grandmother to wear an outfit from 1976," said one in response to an AI-generated image of a glamorous older Italian woman in a classic Gucci outfit.






