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Hailey Bieber is switching up her look, at least online. The Rhode founder, 29, recently shared an Instagram carousel that caught fans' attention. Posted on Sunday, March 22, the series of photos featured selfies and snapshots from different moments, all captioned "different faces and places 🌻."
One standout image in the post showed a close up of Hailey with what appeared to be a short platinum blonde hairstyle. The look reminded fans of her bright blonde phase from 2020, bringing back a style many associated with an earlier era of her public image. While the transformation sparked excitement, many followers speculated that the hairstyle might not be permanent and could be a wig.
Even so, the response was overwhelmingly positive. Fans filled the comment section with reactions celebrating the bold change. Some praised the return to blonde, while others expressed nostalgia for that earlier period in her style journey. The enthusiasm reflected how closely her audience follows and engages with her beauty choices.
Over the years, Hailey has experimented with different shades and tones, often staying within the blonde and brunette spectrum. Although she has been known for her blonde hair for quite some time, she made subtle changes in 2024 by lightening her brunette shade. In September of that year, she shared a selfie on her Instagram Stories debuting a softer, honey blonde look. She captioned the image "Lighter for Fall," pairing the update with a simple and natural appearance. In that photo, she wore her hair loose and opted for minimal makeup, highlighting a fresh faced aesthetic with a glossy lip.
Her history with lighter tones goes back several years. In 2021, she also appeared with brighter blonde hair in a series of posts that showcased her evolving style. Each shift has reflected her ability to reinvent her look while maintaining a signature simplicity that resonates with her audience.
Following the birth of her son, Jack Blues Bieber, whom she shares with Justin Bieber, Hailey briefly returned to a darker hairstyle. In a mirror selfie shared on her Instagram Stories, she wore her hair up and kept her makeup minimal, captioning the image with a simple greeting.
