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Kendall Jenner has publicly celebrated her younger sister Kylie Jenner after the beauty entrepreneur made her debut in the iconic Victoria's Secret Fantasy Bra, becoming the first non Angel to wear the celebrated piece during the 2026 fashion show.
Kylie wore the reported $50 million white gold Fantasy Bra at the annual runway event, marking the return of one of the lingerie brand's most recognisable traditions after an eight year absence. Her appearance attracted considerable attention, with family members and fans celebrating the milestone.
Although Kendall did not attend the show in person, she shared a video of Kylie modelling the elaborate lingerie on her Instagram Story on October 19. Alongside the footage, the supermodel affectionately described her sister as her "perfect baby sister."
Kendall is familiar with the Victoria's Secret runway herself. The 30 year old previously participated in three of the brand's fashion shows, with her most recent appearance taking place in 2018. During that show, Swedish model Elsa Hosk wore the Fantasy Bra, which had become a coveted highlight of the annual event.
The return of the statement piece with Kylie wearing it has revived interest in a tradition associated with some of the world's most recognisable supermodels. Previous wearers have included Gisele Bündchen, Heidi Klum, Tyra Banks, Adriana Lima, Alessandra Ambrosio and Candice Swanepoel.
However, Kylie's selection represents a shift in how the lingerie brand is approaching its fashion show. Rather than choosing exclusively from its established Angels, Victoria's Secret selected a celebrity whose influence extends across beauty, entertainment, fashion and social media.
Adam Selman, the company's chief creative officer, explained in an interview with Vogue published on October 18 that Kylie's cultural reach made her a strong fit for the event. He noted that she had built a distinctive identity beyond any single industry, aligning with the show's ambition to deliver a broader entertainment experience.
Selman described the pairing of Kylie and the Fantasy Bra as an opportunity to create a joyful moment that audiences might not have expected. He also highlighted the importance of fandom in shaping the show's creative direction.
For Kylie, the opportunity appeared just as extraordinary as it did for her supporters. Sharing photographs from the event on Instagram, she wrote that she was still dreaming and described the experience as a moment she would never forget.
Her appearance also reflects the continuing influence of celebrity culture on major fashion events. With established models, global entertainers and beauty entrepreneurs increasingly sharing the same spotlight, fashion houses are looking beyond traditional runway credentials to connect with wider audiences.
Kendall's enthusiastic message added a personal touch to the high profile moment, turning a major fashion milestone into a celebration of sisterhood. Meanwhile, Kylie's Fantasy Bra debut has reinforced the enduring fascination surrounding the garment and Victoria's Secret's efforts to reinvent its runway spectacle for a new generation.
