Under the terms of the deal, e.l.f. will pay $800 million upfront through a mix of cash and stock, with a further $200 million tied to Rhode's future performance over three years. The acquisition is being financed partly through $600 million in debt, according to the company's official release. "I found a like-minded disruptor," Hailey shared on Instagram, highlighting e.l.f.'s commitment to innovation and scale as a key driver behind the partnership.
Bieber, 28, remains at the helm of her brand in a creative and strategic capacity, taking on expanded roles as Chief Creative Officer, Head of Innovation, and advisor to e.l.f. Beauty. "I feel invigorated, excited, and more ready than ever," she wrote. The announcement follows her recent Vogue Summer 2025 cover, cementing her status as both a fashion icon and a rising entrepreneurial force.
While Hailey celebrates career highs, her husband, Justin Bieber, is reportedly facing a very different financial reality. According to documents obtained by TMZ, the 31-year-old singer may owe over $8 million in debts stemming from his abruptly canceled 2022 "Justice" tour. The debt, insiders claim, was partially covered by a personal loan from former manager Scooter Braun.
Despite selling his music catalog in 2022 for $200 million, Justin's finances remain under scrutiny. A source told Page Six that the singer's spending was "out of control" and suggested he was even considering legal action against his former financial managers for allegedly mismanaging $300 million. "At one point, he couldn't even get a credit card," the source alleged, pointing to deeper issues within the artist's inner circle.
The contrast between the Biebers' financial trajectories is stark. Hailey's meticulously built brand is now a case study in Gen Z entrepreneurship, while Justin's monetary missteps offer a cautionary tale of fame without fiscal discipline.
As one chapter closes with Rhode's explosive growth, another opens—both in business and behind the scenes. For the Biebers, success and strain are unfolding in tandem, each shaping the narrative of their evolving legacy in starkly different tones.
