NIKE TO SNATCH ADIDAS' CHAMPIONS LEAGUE CROWN
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Nike is reportedly in advanced discussions to become the official supplier of match balls for European men's football competitions, a role long held by Adidas. The potential agreement, spanning 2027 to 2031, could give Nike a high-profile platform, though analysts caution it is unlikely to resolve deeper challenges facing the American sportswear giant.
The UEFA Club Competition Company (UC3), a joint venture between the Union of European Football Associations and European club representatives, confirmed it is negotiating exclusively with Nike. Adidas, which has provided balls for UEFA competitions for 25 years, announced it would not renew its contract. Sources familiar with the negotiations told The Financial Times that the deal's total value could exceed 40 million euros ($46.7 million) annually, roughly double previous terms.








