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Taylor Swift’s latest single, Opalite, appeared poised for another chart-topping run, yet her ascent stalled as Bad Bunny dominated the rankings - with the Puerto Rican icon blocking her path to the summit.
The track climbed to number eight on the Billboard Hot 100, however four songs by the Puerto Rican superstar occupied key positions above it, fueled by renewed attention following his widely watched Super Bowl performance.
Industry analysts point to the halftime exposure as a catalyst, since such appearances often translate into surges in streams and downloads, thereby lifting both new releases and older catalog entries simultaneously.
Swift's situation is also shaped by her own choices, because she has suggested she would delay headlining the halftime show while her fiancé Travis Kelce remains active in the NFL.
Without that high-profile platform, Opalite has relied heavily on remixes and alternate editions to sustain momentum, reportedly triggering a dramatic sales increase but still falling short of the impact created by live national exposure.
Despite the setback, Swift's track record remains formidable, including thirteen previous number-one hits and a sweeping chart takeover last October driven by songs from her album The Life of a Showgirl.
Meanwhile, Bad Bunny now controls several of the most prominent positions on the chart at once, underscoring how quickly momentum can shift when an artist captures global attention at a cultural event.
