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Taylor Swift is leaning into humour as she rolls out her next era. The pop star, 35, shared a new Target commercial on Monday, September 29, teasing an exclusive pink vinyl edition of her upcoming album The Life of a Showgirl, due out Friday, October 3.
In the short video, Swift plays both roles: the glamorous "showgirl" in glittering costume and the sharp-tongued director coaching her through the scene. With a sparkly megaphone in hand, director Swift instructs, "Alright, we are still rolling; we're gonna try this again, OK? We're elegant. We're luxurious. We're in front of the most beautiful pink vinyl we've ever seen."
Her stage persona, dressed in a jewelled corset by The Blonds and a feathered Bob Mackie headdress, struggles to keep her footing while tossing glitter. That's when the director cuts in with blunt commentary: "What is going on with the posture? It's giving 'No, girl,' not 'showgirl!' What are we doing? Elegance! Charm! Not that." At one point, she mutters to someone off camera, "She's got cat hair all over her!" before adding with a laugh, "Is there a school we could very quickly send her to? Come on honey, this is show business."
Swift herself narrated over the teaser, highlighting the special release: "The Life of Showgirl: Exclusive edition only at Target. And, it has a pretty big poster, too!" On Instagram, she captioned the clip: "She's got 4️⃣ days left to rehearse for her big moment... 😂 Be the first to get your hands on The Life of a Showgirl: The Crowd is Your King Edition on Summertime Spritz Pink Shimmer Vinyl only at @target starting 10/3. Select stores open at midnight. While supplies last ❤️🔥."
Swift first announced the record in August on fiancé Travis Kelce's New Heights podcast.
