The non-profit organisation confirmed it is assessing several commercial models, including the creation of a new company known as United States Olympic and Paralympic Ventures (USOPV).
The discussions come as the United States prepares to host two major sporting events: the 2028 Summer Olympics in Los Angeles and the 2034 Winter Games in Utah. The USOPC currently has a commercial partnership with the Los Angeles 2028 Organising Committee, but the agreement is due to expire after the Games, when its commercial rights will return to the committee.
According to reports by Sky News and Reuters, the organisation has been considering different investment arrangements. Minutes from a USOPC board meeting indicate that preliminary discussions with potential investors and strategic partners have received encouraging feedback. Those approached reportedly expressed support for the proposed USOPV structure and the reasoning behind the initiative.
In a statement, the USOPC said the coming decade presents a significant opportunity for Team USA and the wider Olympic and Paralympic movement. It added that exploring new commercial models was part of its responsibility to maximise available resources and better support athletes and national governing bodies.
The committee also emphasised that discussions with athlete representatives and national governing body leaders would continue throughout the process. It maintained that any eventual arrangement would preserve its mission, governance, leadership and commitment to athletes.
USOPC Chief Executive Sarah Hirschland confirmed that the organisation was considering various sources of external capital, including private equity firms, institutional investors and sovereign wealth funds.
Speaking to Sportico, Hirschland said the committee had a responsibility to examine all available options.
The development comes amid controversy in international football following FIFA President Gianni Infantino's unsuccessful proposal to sell stakes in World Cup commercial rights to private investors, which attracted significant opposition.
Asked whether the USOPC's approach could succeed where FIFA's proposal faced resistance, Hirschland said the organisation's priority remained increasing resources for Team USA athletes and national governing bodies.
She explained that the initiative was intended to expand overall revenue rather than shift attention away from the committee's core responsibilities.
