BAOBAB , THE SUPERFOOD TRADE THAT ISN’T SAVING LOCAL HARVESTERS

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The baobab tree, often called the “tree of life” due to its resilience, has recently gained international attention as a superfood. Packed with vitamin C, antioxidants, and essential minerals like potassium and magnesium, its fruit is now in demand across Europe, the U.S., and China. However, for local harvesters in rural Zimbabwe like Loveness Bhitoni, the booming baobab industry has done little to improve living conditions.








