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Huda Beauty has been crowned the most popular beauty brand for the first quarter of 2025, solidifying its position as a global leader in the cosmetics industry. Founded by beauty influencer Huda Kattan in 2013, the Dubai-based brand has consistently pushed boundaries with its innovative products and dynamic marketing strategies.
A significant factor in Huda Beauty’s continued success is its formidable social media presence. According to Cosmetify’s 2024 Index, the brand boasts a combined following of 64.4 million across Instagram and TikTok, making it the most followed beauty brand on these platforms. This massive online community reflects not only the brand’s widespread appeal but also Kattan’s ability to engage and inspire beauty enthusiasts worldwide.
In late 2024, Huda Beauty underwent a significant rebranding, unveiling a new logo, updated packaging, and a refreshed brand identity. This transformation was showcased with the launch of a flagship counter at Harrods in London, marking a full-circle moment for the brand, as Harrods was its first UK retailer. The new counter offers customers an immersive experience, allowing them to explore the full range of Huda Beauty products and receive personalized consultations from expert beauty advisors.
The brand's commitment to innovation is evident in its product offerings. The Easy Bake Loose Powder and Faux Filter Colour Corrector remain bestsellers, while new launches like the Empowered Eyeshadow Palette have garnered critical acclaim for their bold colors and high-performance formulas. These products cater to a diverse range of skin tones and preferences, reinforcing Huda Beauty’s dedication to inclusivity and self-expression.
Huda Beauty’s philanthropic efforts have also contributed to its positive reputation. In November 2023, Kattan donated $1 million to humanitarian organizations in Gaza, demonstrating her commitment to social responsibility. Financially, the brand continues to thrive. In the first quarter of 2024, Huda Beauty reported a 15% increase in sales, attributed to new product launches, international expansion, and a focus on direct-to-consumer sales through its e-commerce platform.
As Huda Beauty looks ahead, the brand plans to continue its upward trajectory with further international expansions, new product launches, and a strong focus on sustainability and inclusivity. With its innovative approach, authentic engagement, and commitment to empowering individuals, Huda Beauty remains at the forefront of the global beauty industry.
