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Hailey Bieber recently opened up about what it is like working alongside her husband, Justin Bieber, on his new fashion label SKYLRK. In an interview with *GQ* for its Man of the Year issue, Hailey described the creative process as enjoyable and collaborative, noting that it feels special to work with someone she deeply loves. She shared that she has been helping design a leather jacket for the brand, calling the experience both fun and inspiring. Hailey praised SKYLRK for its style and creativity, describing the label as "incredible and amazing" and expressing gratitude for being invited to contribute to its designs.
In a clip shared to TikTok, the Rhode founder explained that collaborating with Justin feels natural because of their shared creativity and understanding of each other's aesthetic. She mentioned that she has also been involved in designing a few other items, including a phone case inspired by her Rhode lip tint cases, which Justin turned into a playful accessory for holding joints. Hailey said that watching Justin fully immerse himself in his new fashion venture has been exciting, calling the process "super cool."
Justin launched SKYLRK in July, introducing a collection of hoodies, tops, shoes, hats, and eyewear. The singer founded the brand independently from his earlier fashion projects and is said to have complete creative control. He partnered with Neima Khaila, co-founder of the Los Angeles streetwear label Pink Dolphin, to build the brand's foundation. Hailey has frequently been spotted supporting Justin's creative projects, and the two have often appeared together in stylish, coordinated looks.
During her interview, Hailey also reflected on how she and Justin balance their personal and professional lives, especially as new parents to their 15-month-old son, Jack Blues. She said they take things one day at a time and remain protective of their child, emphasizing that they intend to navigate their public life carefully. Hailey expressed comfort with the balance they have achieved between sharing parts of their relationship with the world and keeping some aspects private. She concluded that the collaboration with Justin has been a joyful experience that strengthens both their creative and personal bond.
