SPEAK YOUR MIND: USC REVIVES THE ICE BUCKET CHALLENGE WITH A POWERFUL NEW MESSAGE
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In a powerful blend of nostalgia and activism, the University of Southern California (USC) has revived the iconic Ice Bucket Challenge in 2025—but this time, the freezing splash comes with a heart-wrenching twist and a new mission. What began as a viral sensation in 2014 to raise awareness for ALS has now evolved into a soul-stirring movement aimed at addressing mental health and the importance of speaking out.