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Despite a sharp drop in quarterly profits partly due to US tariffs, German carmaker BMW reaffirmed its 2025 targets Thursday, citing its significant American operations as a buffer against trade pressures. This contrasts with rivals Volkswagen and Mercedes-Benz, who recently lowered their outlooks, citing the fallout from President Donald Trump's trade policies.
Automakers have faced US import taxes of 27.5 percent since April, part of Trump's tariff blitz, although these are set to be cut to 15 percent from August under a deal between the United States and the EU.
"Our footprint in the US is helping us limit the impact of tariffs," BMW finance chief Walter Mertl said in a statement. "We set ourselves apart in the automotive industry with our global footprint and our highly flexible operations. This strong strategic positioning... allows us to adapt swiftly to changing market conditions."
The group's largest plant worldwide is in the United States, in South Carolina, where they produce 400,000 vehicles annually.
Despite the upbeat statements, BMW still saw second-quarter net profits slide 32 percent year-on-year to 1.8 billion euros ($2.1 billion), hit by the US import taxes as well as falling sales in China. Revenues fell to 34 billion euros.
While they did not give a precise figure, BMW said tariffs pushed down profit margins in its auto segment by two percentage points in the April-June period, amounting to a hefty hit.
The Munich-headquartered group also forecast the levies would cut 1.25 percentage points off margins over the whole year. But the manufacturer stuck to its full-year guidance of achieving margins of between five and seven percent in its auto segment. That is similar to the 6.3 percent level recorded last year but below a long-term aim of between eight and 10 percent.
It is also continuing to forecast earnings before tax in 2025 on par with the previous year when they were just below 11 billion euros.
